Conrad MacKerron’s fascination with the green movement began early on in his previous career as a journalist in Washington, DC, where he regularly reported on various environmental issues. He took this experience to As You Sow in 1997, working on corporate responsibility matters. He has since engaged numerous companies to improve their environmental standards. As You Sow represents corporate investors while helping them reduce both social and environmental risk. These programs are long-term approaches to help investors better understand what they can do to reduce their environmental footprint while helping to improve their brand image. It’s a win-win for companies and consumers. Conrad MacKerron appeared on the Green is Good radio program on November 12, 2011.