Debbie Levin, President of the Environmental Media Association (EMA), her organization puts environmental messages into TV shows and movies. Though also working on other programs and initiatives, the EMA’s goal is to have the media promote green behavior, almost like “product placement for the environment.” Debbie Levin, President of the Environmental Media Association (EMA), her organization puts environmental messages into TV shows and movies. Though also working on other programs and initiatives, the EMA’s goal is to have the media promote green behavior, almost like “product placement for the environment.”