Joshua-Katcher-BraveGentleMan.jpeg Joshua Katcher‘s passion for executing global change led him to his true calling as an eco-fashion guru when he started TheDiscerningBrute.com and BraveGentleMan.com, sites designed for the “ethically handsome man.” Katcher, a vegan, says that clothing is one of the world’s few true global industries — we all buy clothes. Yet few consider the materials that clothing is made from or the processes that go into making clothing. Katcher believes the future is in synthetic and organic fibers, with absolutely no compromise on style or quality.