Matt-Frazier-No-Meat-Athlete.jpeg After training with some buddies to run his first marathon, Matt Frazier wondered if he could continue (let alone improve) his training regimen after selecting a meat-free diet. In 2009, he started NoMeatAthlete.com to chronicle his trials in training with this new approach to eating. To Frazier’s great surprise, he began training better than ever and recovering much quicker than before.