Rodrigo Veloso founded Los Angeles-based O.N.E. Drinks, the maker of O.N.E. Coconut Water, as a means of spreading his love for the health-conscious beverage. Coconut water, the juice from young green coconuts, was once considered a waste product, but in recent years, its all-natural health benefits have been promoted, so much so that coconut water is now the fastest-growing nonalcoholic beverage in the U.S. Rodrigo Veloso founded Los Angeles-based O.N.E. Drinks, the maker of O.N.E. Coconut Water, as a means of spreading his love for the health-conscious beverage. Coconut water, the juice from young green coconuts, was once considered a waste product, but in recent years, its all-natural health benefits have been promoted, so much so that coconut water is now the fastest-growing nonalcoholic beverage in the U.S.