Temra Costa

Temra CostraTemra Costa, who moved to California from the Midwest in 2003, was completely floored by the green food movement on the West Coast. Now Costa has penned a book, Farmer Jane, about 30 women in the sustainable food world." Learning about seasonality is an important first step," Costa says of changing eat habits. "When you're shopping in supermarkets, organic is a big piece of the picture. People don't want to pay much money for food because it has been cheaply available for so long. Can you shift some of your resources to your food? We have to reincorporate the time in finding good food, because processed foods are not good for our health."