Jason-Metnick-Sustainable-Forestry-Initiative.png Jason Metnick’s passion for the environment and his studies receiving a B.S. in Forestry at Northern Arizona University led him to the Sustainable Forestry Initiative, where he is the Vice President for Customer Affairs. An independent, nonprofit, voluntary third-party certification standard, SFI promotes sustainable forestry and the responsible purchasing of forest products. As Metnick states, SFI’s purpose is twofold: to preserve the health of forests for generations to come, as well as to support those communities that rely on forest resources.