Jessica Lundberg of Lundberg Farms, recalls how her grandfather established the family’s Richvale, CA, farm with the idea that sustainable, healthy, green practices were necessary from the get-go — not just for the sustainability and preservation of his farm, but also for the health and longevity of his family, friends and neighbors. Jessica Lundberg of Lundberg Farms, recalls how her grandfather established the family’s Richvale, CA, farm with the idea that sustainable, healthy, green practices were necessary from the get-go — not just for the sustainability and preservation of his farm, but also for the health and longevity of his family, friends and neighbors.