A new competition aims to introduce young people to electronics recycling. Best Buy, the U.S. EPA and teen-oriented social advocacy group DoSomething.org are teaming up to sponsor the e-waste drive, which will run from August 15 to October 1. The drive encourages students to organize and collect old electronic gadgets and return them to a local participating Best Buy for recycling, with the winning team members each earning a $500 education grant. Participants learn how to organize friends, family members and the community to collect e-scrap, best practices for collecting and transporting electronics and get a better understanding of the electronics recycling process, energy efficiency and product lifecycles. The youth-oriented collection drive is a test-case for new outreach and education strategies and heavily relies on social media and other new forms of communication.
Best Buy and Teens Dive into Recycling
The electronics retailer, paired with the EPA and DoSomething.org, is encouraging teens to gather electronics for recycling in a six-week competition.