Lee Broughton’s path toward becoming Director of Corporate Responsibility at Enterprise Holdings started way back at a management consultancy in London in 1998. After about five years, Broughton joined Enterprise’s European operations, eventually transitioning into a newly created corporate responsibility position a few years later. Broughton truly believes that for the rental car brand to be successful in its second 55-year stint as a company, conservation and eco-thinking is key. Just one example: A 2007 pledge to work with the Arbor Day Foundation and U.S. Forestry Service to plant 50 million trees in national parks over a 50-year span. “A huge piece of what we’re doing to drive the future is investing alternative technology to ensure that we’re a significant piece in the value chain of bringing electric vehicles to market,” Broughton explains. “Everyone is more cognizant and conscious of the environmental impact.” Visit the Driving Futures website.
Listen to Lee Broughton’s segment here.Richard Eidlin’s background in renewable energy fueled his passion for discovering how businesses can create a more sustainable economy. Through years of working in sustainable industries, Eidlin developed the Progress Group, a Denver-based consultancy that helps low- and moderate-income entrepreneurs develop triple-bottom-line businesses. Eidlin is also the Director of Campaigns and Business Management at the American Sustainable Business Council, an organization of businesses and business leaders that aims to adopt a sustainable economy through public policy. “While I’m a great fan of voluntary sustainability initiatives that companies adopt, I also know that we need to change the rules and the laws in order to encourage businesses to do the right thing,” Eidlin says. “[We need to] really provide the incentive for companies to make the changes necessary. We also need to address the externalities that riddle the economy.”
Visit the American Sustainable Business Council website.