At the start of its fifth year, Green is Universal, NBCUniversal’s eco-initiative, serves up an easy way to make a difference: if everyone used reusable mugs instead of disposable cups, 9 million trees would be saved each year. The idea will come to life in a campaign, dubbed “Mugs Save Trees,” during the company’s annual Green Week. Green is Universal-branded coffee carts in New York, as well as select coffee shops in Los Angeles and Chicago, will dispense free coffee in reusable mugs from November 14-18. Consumers will also be invited to participate in a Facebook contest, where they can upload their own “mugs” – showing photos of themselves with their reusable cups.
Throughout the week, during the hours of 6am-11am (6:30 am-11:30 am in Chicago), a total of 7500 mugs made from biodegradable corn plastic, 2500 gallons of coffee, and 15,000 sleeves of seed paper will be distributed. The first 100 people to show up at the designated coffee carts and shops each day will receive the Green is Universal reusable travel mugs. After the day’s allotment of mugs is distributed, anyone who brings their own reusable mug will receive free coffee, along with the seed paper sleeve to plant at their home or office. Coffee cart and shop locations listed below.
Location addresses
New York:
Green is Universal-branded carts at:- 40th Street & 6th Avenue
- 33rd Street & Broadway
- 43rd Street & Broadway
- 49th Street & 6th Avenue
- 57th Street & 8th Avenue
Chicago:
- Caffe Rom, Prudential Plaza, 180 N. Stetson Ave.
- Caffe Rom, Hyatt Center, Franklin and Monroe streets
- Caffe Rom, The Shoreham, 400 S. Water St.
- Corner Bakery Café, 123 N. Wacker Dr.
- Corner Bakery Café, 120 S. LaSalle St.
Los Angeles:
- Priscilla’s, 4150 W. Riverside Dr. # A, Burbank, CA 91505-4149
- Proof Bakery, 3156 Glendale Blvd., Los Angeles, CA 90039
- Groundwork’s Coffee, 671 Rose Ave. (west of Lincoln Blvd.), Venice, CA 90291
- Groundwork’s Coffee, 2908 Main St. (south of Ashland), Santa Monica, CA 90405
- Groundwork’s Coffee, 1501 N. Cauhenga Blvd. (at Sunset), Hollywood, CA 90028