Lee Broughton’s path toward becoming Director of Corporate Responsibility at Enterprise Holdings started way back at a management consultancy in London in 1998. After about five years, Broughton joined Enterprise’s European operations, eventually transitioning into a newly created corporate responsibility position a few years later. Broughton truly believes that for the rental car brand to be successful in its second 55-year stint as a company, conservation and eco-thinking is key. Just one example: A 2007 pledge to work with the Arbor Day Foundation and U.S. Forestry Service to plant 50 million trees in national parks over a 50-year span. “A huge piece of what we’re doing to drive the future is investing alternative technology to ensure that we’re a significant piece in the value chain of bringing electric vehicles to market,” Broughton explains. “Everyone is more cognizant and conscious of the environmental impact.”
Enterprise Holdings’ Lee Broughton and American Sustainable Business Council’s Richard Eidlin
“Green is Good” welcomes Enterprise Holdings’ Lee Broughton and American Sustainable Business Council’s Richard Eidlin to discuss their green initiatives.