Web video is growing faster than ever. Just think of how often you engage with online media or discover video content on the Web: any time you tune in to watch Hulu, check out a film trailer or view a viral video on YouTube. Long gone are the days of traditional print journalism. At Today’s Green Minute, we love the way that online video has provided new opportunities for storytelling. We have invested in the idea of “info-tainment,” and we’ve brought it to life by producing relevant, fun-to-watch episodes for our quality, green-themed video series. And, we may not be The Disney Channel or NBC, but we bring a uniquely eco-friendly focus to what we do. We also support all forms of sustainability. We love homeowners who make it a priority to save energy, brides who support local, eco-friendly vendors on their wedding day and farmers who utilize biodynamic or organic growing practices to protect their land. Our mission is to present stories of innovation in the green world. Every two weeks, we produce a video for the Web with a story that is built around fresh ideas, humor and stunning visual effects. We have been releasing these “snackable” one-minute clips for more than a year, and it’s amazing to see where our stories have led us: to the Congo of Africa, to European zoos, to the whale “superhighway” of the South Pacific and even sun-powered communities in Florida. Recently, we featured an episode about RecycleBank, a company headquartered in New York City that rewards people for taking commonplace green actions such as recycling. RecycleBank’s programs reward participants for their efforts for planet stewardship and good citizenry. Now that’s a recycling mission we can get behind! http://www.youtube.com/watch?v=BVy-tR-vhIo&list=UUXzAgxKa0B77_gHJjmPkrwQ&index=3&feature=plcp If you watch our other episodes on the Today’s Green Minute YouTube channel, you will start to notice that our approach is to make the experience of living green one that’s enjoyable — even fun — instead of a chore. We tell stories that both inform and entertain, and our goal is to inspire environmental responsibility by shedding light on some remarkable news from around the globe. Take, for example, our episode about a beer-powered hospital in Wisconsin. The content in this video was so wacky that even The Huffington Post couldn’t resist posting about it on its homepage! And for good reason: How often do you hear about a partnership between a brewery and a healthcare provider collaborating on renewable energy?
The Today’s Green Minute experience expands beyond just our website, too. We invite our viewers and any passionate eco-friendly groups or individuals to submit for future episodes. We also appreciate engaging in green conversations on our Facebook page, where we discuss news in energy, climate change, water conservation, home and garden and other green-living topics.We distribute our episodes to more than 135 online publications across the country, which we proudly refer to as our Distribution Partners. This list grows every week, and now includes media giants and video content providers such as AOL’s 5MinMedia, Real Gravity, LiveScience and Weather Underground, plus a growing inventory of online news sources across North America. We also welcome sponsors. As Executive Producer Bernadette Burke says of Today’s Green Minute, “Early on we staked out green innovation as our turf. We saw so many green ideas being innovated in energy, environment, clean tech and nutrition, and we came up with a very cool way to tell those stories.” As a result of our growth, Today’s Green Minute now offers a unique opportunity for sponsorship that allows like-minded companies and organizations to benefit from our high-quality production capabilities and our established audience. “We’ve got the ear of a strong green segment,” says Burke, “so sponsors who need to reach that audience want to snap us up!” We are heartened that a planetwide spirit of innovation has taken hold where previously there was indifference, stewardship where there was arrogance, and sustainability where there was mindless consumption. The paradigm shift is far from complete, but we are hopeful that our award-winning Web series will continue to do its part to contribute positively to a better future for our world. Won’t you join us?
Rachel Stroud is a part of the marketing team for Today’s Green Minute. She loves biking to work and is an avid yogi and blogger. Rachel enjoys seeing the impact of this eco-friendly project come to life around the Web, and hopes you’ll say hi over at the Today’s Green Minute Facebook page or through email.