TerraCycle’s unique recycling programs collect countless materials not typically accepted by municipal programs and turn them into desirable, usable upcycled products. Albe Zakes, Global Vice President of Communication at TerraCycle, talks about the brand’s “belly of the beast” business theory: It is necessary to work with major retailers and big-box brands to positively shift their sustainable practices and inflict major environmental change. Today, Walmart is one of the company’s premier partners.
TerraCycle’s unique recycling programs collect countless materials not typically accepted by municipal programs and turn them into desirable, usable upcycled products. Albe Zakes, Global Vice President of Communication at TerraCycle, talks about the brand’s “belly of the beast” business theory: It is necessary to work with major retailers and big-box brands to positively shift their sustainable practices and inflict major environmental change. Today, Walmart is one of the company’s premier partners.