Brenda-Pulley-KAB.png Keep America Beautiful‘s new “I Want to be Recycled” campaign aims to empower consumers by teaching them that by recycling they can help create new products and strengthen their local economy. Brenda Pulley, Senior Vice President, Recycling, at Keep America Beautiful, understands that many feel like recycling is a burden, but in their hearts they truly want to do the right thing. If any organization can pull off a successful recycling campaign, it’s Keep America Beautiful. The organization has 60 years of experience as a leader in anti-litter campaigns.