James Ehrlich, founder, Executive Producer and Director of the Hippy Gourmet series on PBS, talks about the rise of organic food in America and how to further spread the knowledge. Ehrlich recognizes that organic farmers and farms are the true faces of the green food movement, and the perception of the word “organic” is changing positively because of this depiction. James Ehrlich, founder, Executive Producer and Director of the Hippy Gourmet series on PBS, talks about the rise of organic food in America and how to further spread the knowledge. Ehrlich recognizes that organic farmers and farms are the true faces of the green food movement, and the perception of the word “organic” is changing positively because of this depiction.