Jesse MartinezJesse Martinez, a celebrated ecopreneur and founder of Western Image Systems, has been preaching paperless operating to small businesses since 2008. “Globally, the consumption of paper is going down,” Martinez reveals. “But there are still file cabinets, there are still files, there are still people doing records management [on paper].” He claims the progression of technology in the workplace — from the typewriter, to the PC, to the copier, to emails and color printers — has always left workers with too many printing options.