Jim Keefe, Publisher of Recycling Today magazine. Keefe says recycling is so easy that everyone can do it — the most important thing to keep in mind is remembering that recycling makes future consumer goods, saving the consumer money without compromising quality. Jim Keefe, Publisher of Recycling Today magazine. Keefe says recycling is so easy that everyone can do it — the most important thing to keep in mind is remembering that recycling makes future consumer goods, saving the consumer money without compromising quality.