As General Motors’ Manager of Waste Reduction Efforts, John Bradburn examines “resources that are out of place” (what most people would call “waste”) and tries to manage them in a better way. Across the globe, GM has 107 different operations that operate landfill-free. GM recycles 2.5 million tons of materials on average every year. End-on-end, these materials could wrap around the globe at the equator — truly an astounding feat. Bradburn notes that these recycled resources present a significant amount of revenue, but, perhaps surprisingly, that is not GM’s end goal.
As General Motors’ Manager of Waste Reduction Efforts, John Bradburn examines “resources that are out of place” (what most people would call “waste”) and tries to manage them in a better way. Across the globe, GM has 107 different operations that operate landfill-free. GM recycles 2.5 million tons of materials on average every year. End-on-end, these materials could wrap around the globe at the equator — truly an astounding feat. Bradburn notes that these recycled resources present a significant amount of revenue, but, perhaps surprisingly, that is not GM’s end goal.