As General Motors’ Manager of Waste Reduction Efforts, John Bradburn examines “resources that are out of place” (what most people would call “waste”) and tries to manage them in a better way. Across the globe, GM has 107 different operations that operate landfill-free. GM recycles 2.5 million tons of materials on average every year. End-on-end, these materials could wrap around the globe at the equator — truly an astounding feat. Bradburn notes that these recycled resources present a significant amount of revenue, but, perhaps surprisingly, that is not GM’s end goal.