Kelly Freeman, Sustainability Director at Goodwill Industries of Central Texas, is a self-proclaimed “recycling/waste reduction geek since birth.” So, she is a natural fit with Goodwill’s goal of helping people find lifelong connections to meaningful work. Freeman is committed to helping the 28-store Goodwill of Central Texas network best serve its 15-county community by squeezing every penny out of every material it receives by finding secondary reuse markets. The concept of reuse at Goodwill Central Texas isn’t just a practice — it’s a companywide obligation.