Mark-Bowles-EcoATM.jpeg A few years back, entrepreneur Mark Bowles was in between startups when he read that only 3% of mobile phones were being recycled. An idea hit him instantly: Make recycling convenient and immediately incentivized, and more people would participate. ecoATM was born, and the incentive in this case, instant cash, has consumers getting paid for old mobile phones, digital music players and tablets while out for groceries or shopping at the local mall.