Neg NortonNeg Norton’s entire career has been based in the local search arena — transitioning from Yellow Pages and local marketing to digital local search with Local Search Association. Norton mentions, a handy online tool that helps save valuable materials and energy by allowing users to opt-out of phone book delivery at their home or business. By supporting both digital and print location services, Local Search provides options for each segment of its user base. Despite what one may think, the print Yellow Pages is still referenced every day — nearly 11 billion times a year.