Paul-Polizzotto-CBS-Ecomedia.jpeg From his days as a youngster surfing in California’s polluted Santa Monica Bay, Paul Polizzotto become interested in urban runoff issues, which segued into a desire to look at climate change and cities’ climate action plans. He knew he needed the help of all forms of media — television, radio and more — to help spread awareness on these topics and partnered with CBS to create EcoMedia. Now, EcoMedia is essentially a multimedia ad model that helps fund nonprofits that are taking on the most urgent social issues — the environment, human health and education — of our time.