Johnson & Johnson has always had a focus on how consumers use its products and ultimately how those products are disposed, but the company’s Vice President of Sustainability, Paulette Frank, was interested to see just how much gets recycled. Most consumers report that they are good recyclers, but Johnson & Johnson took it a step further by sponsoring a research study on recycling habits and how they can change depending on one’s location in the home. The findings: Seven out of 10 Americans reported consistent recycling, but only one in five did so in the bathroom. Amazingly, 40% of respondents recycled nothing from the bathroom at all. In response, Johnson & Johnson’s Care to Recycle program was launched in October 2013 as a way to help consumers make eco-minded decisions.