After reading an article about the effects of plastics on marine life, Rachelle Strauss and her husband were compelled to start MyZeroWaste.com, a U.K.-based site that encourages its readers to make small changes in their day-to-day lives, using less resources along the way. After reading an article about the effects of plastics on marine life, Rachelle Strauss and her husband were compelled to start MyZeroWaste.com, a U.K.-based site that encourages its readers to make small changes in their day-to-day lives, using less resources along the way.