Ron Gonen, the co-founder of RecycleBank – a program that focuses on the economics of recycling and diverting waste from landfills. RecycleBank allows residents to earn reward points based on how much material their household recycles, and then redeem those points for rewards from stores such as Target or Sears. Ron Gonen, the co-founder of RecycleBank – a program that focuses on the economics of recycling and diverting waste from landfills. RecycleBank allows residents to earn reward points based on how much material their household recycles, and then redeem those points for rewards from stores such as Target or Sears.