Russ-Gaskin-Green-America.png Russ Gaskin is the Chief Business Officer at Green America, a nonprofit membership organization whose mission is “to harness economic power — the strength of consumers, investors, businesses, and the marketplace — to create a socially just and environmentally sustainable society.” Gaskin’s job is to work with small businesses to identify what they need in terms of an economic action plan to grow in an environmentally responsible way.