Joe Alexander is the General Manager of Keetsa Mattress. We typically do not think about what goes into a mattress — materials used, manufacturing processes, shipping, its life in your home and its eventual disposal, where it unfortunately usually ends up heading to a landfill. Keetsa is helping to green that overall life cycle, from start to end. At Keetsa, it starts with eco-friendly foam. Keetsa’s “Eco-Foam” mattresses replace 20% of the foam’s petroleum oil with natural castor bean oil, removing synthetics and toxic off-gassing typically associated with memory foam mattresses. The result is less volatile organic compounds in your home, and no detected formaldehyde. Alexander is just as proud of the quality of the product as he is the eco-friendly life cycle. Keetsa offers a 20-year, non-prorated warranty on each of its mattresses. “What we’ve tried to do at Keetsa is put a mattress that is green and healthy for your family and your environment in the price range that the common person can afford,” Alexander says.